Coca Cola vs Diet?

Diet Coke was introduced in 1982. To advertise the new product, Coca Cola used an American film production and distribution company Columbia Pictures for product placement, guaranteeing that actors would be chugging Diet Coke for decades to come. Because Diet Coke did so well in the market the company tried to reinvent themselves by introducing other products. There was 2005's Coke Zero, which was the same as Diet Coke. Coke Zero was meant to appeal to men who were too embarrassed to drink a sissy weight loss beverage like all those weight-obsessed ladies out there. But no one bought Coke Zero. Then, in 2007, Diet Coke launched Diet Coke Plus with vitamins and minerals. People didn't want vitamins in their drink. But it did not mean that those campaigns did not work in other areas of the world. It was appropriate that Coca Cola utilized different strategies in Europe and Australia. Since cultures are different around the world some marketing strategies will naturally work better in at some countries then others.

While Diet Coke was created with its own flavor profile and not as a sugar-free version of the original, Coca-Cola Zero aims to taste just like the "real Coke flavor." Despite their polar opposite advertising campaigns, the contents and nutritional information of the two sugar-free colas is nearly identical. To market the product of Coke Zero, Coca cola introduced a fake blog called: The Zero Movement. This website gave a push for the product because it fit the concept of guerilla marketing which was the first anyone had seen from the company. But once the blog was discovered by many that it was 'fake', the success of Coke Zero came to a standstill. Although blogging about Coke Zero was a great marketing strategy for a while, angering the target market by producing a fake blog to, somewhat, manipulates the market was overall not a great strategy.

In the business world there are many product success and product failures. Ben-Gay Aspirin is one product that is a great example of product failure. Having such a big and recognizable name behind a new product does not always guarantee success. As a product, Ben-Gay is known for its distinct smelling, pain-relieving balm with a warm sensation when it hits the skin. But trying to combine the name on Ben-Gay and aspirin did not sit well with consumers. To them Ben-Gay is known as s pain relieving balm not an oral pill. The product is too well as a product for pain relief, people just couldn't get a taste for swallowing something made a brand they associated with a burning sensation. Ben-Gay made the fatal mistake of attaching a recognizable brand name to something totally out of character.